Michele O'Hara, CEO of BecomeX, will be answering the common question, "Where do I find my ideal customers?" She will introduce the concept of branding: building reputation for your practice around who you are. Michele will share the do's and don'ts of marketing, and will help show that the value of your services is what sells. The importance of displaying values and character traits that reflect those of your customers will be complemented with exercises to aid in framing a mindset to prioritize marketing efforts. She will share how networking can act as a way to promote oneself in a comfortable, respectable way.

$7 covers healthy and delicious refreshments that will be provided by Blossoming Lotus Cafe from the Pearl District.

Background on Michele: For the past 20 years, Michele has been a leader in helping many diverse organizations create and implement brands that build long-lasting relationships with their customers. She is a sought-after speaker and a leader of change in the marketing and advertising fields.

Through Become X, Michele is dedicating her energy to her life-long mission of helping young women uncover the beauty and power that dwells within and providing them with the skills and support to choose their own destiny regardless of the life circumstances they have been dealt.

Michele has significant experience with non-profit organizations, including the Oregon Ballet Theatre, GLAD (Girls Leadership and Development) program, and YEO (Young Entrepreneurs Organization).

Background on Recess Practitioner Brown Bag Events: In the past, Recess has put together workshops open and led by different Recess practitioners. Each month is focused on a skill or current issue relevant to the wellness community. We are expanding these events to create broader professional development opportunities for Portland's wellness services community. Our intent is to generate open discussion and support surrounding challenges that practitioners encounter in their work, and to create a network of professional wellness service providers.

We plan and carry out events with integrity in reflection of our core philosophy and values. As such, we strongly discourage solicitation, sales or promotion of any supplements, products and the like. This forum is to give service professionals the opportunity to network and seek continued education and development.